• Mon-Fri 8:00am - 5:00pm | Sat 8:30am - 12:00pm
  • 53 Arlington Rd N, Jacksonville, FL 32211
  • (904) 721-1900


The present location for this dealership was built on Arlington Rd. by Buddy Haskell in 1972. He originally started in a small ship behind John Borum on Main Street and then moved onto Beach Blvd before relocating to the current Arlington Rd location.

The dealership has evolved and expanded over the years  and now covers an entire block. The Service department has been doubled in the last few years and you can benefit from over 100 years for certified experience in our service department.

Now offering Sea Born boats, Glasstream boats, Bayliner boats, and pre-owned boats we can meet any boating need your family may have.


A major concern of the Haskell family is community involvement. Mr. Haskell has previously servered as the President of the Jacksonville Marine Association and continues to be the chair of the Boat Show Committee. His daughter, Jill Haskell, is an appointed member of the Jacksonville Waterways Commission.

The Haskell family gives great value to sharing the privilege of access to the waterways by sponsoring many events that involve children from our area who many not otherwise ever get on a boat. We have partnered with the City of Jacksonville Park and Recreation Dept., Hospice of the Nature Coast, The North Florida Children’s Burn Camp and other similar organizations.

If you have a charitable organization that would benefit from an on water boating event, please contact us at (904) 721-1900.